Privacy Policy

Welcome to Pickup ("we", "our", "us"). We are a premium dry fruits brand based in Karachi, Pakistan, operating at pickup.com.pk. We are committed to protecting your privacy and handling your personal data with the highest level of care and transparency.

By visiting our website, placing an order, or contacting us via WhatsApp or email, you agree to the practices described in this Privacy Policy. Please read it carefully.

We collect the following types of information when you interact with us:

Personal Information (provided by you):

• Full name and contact number (phone / WhatsApp)
• Email address
• Delivery address (for order fulfillment)
• Order details — products, quantity, and preferences
• Any messages or enquiries you send us

Automatically Collected Information:

• IP address and browser type
• Pages visited and time spent on our website
• Device type (mobile, desktop, tablet)
• Referral source (how you found our website)

Your information is used solely for legitimate business purposes:

• Order Processing — To confirm, pack, and deliver your order to the correct address.
• Customer Support — To respond to your queries, complaints, or special requests promptly.
• Order Updates — To send delivery confirmations and status updates via WhatsApp or SMS.
• Service Improvement — To understand how customers use our website and improve the experience.
• Promotional Communication — Only if you have opted in, to inform you of new products, offers, or seasonal promotions (Eid, corporate gifts, etc.).
• Legal Compliance — To comply with applicable laws and regulations in Pakistan.

We do not sell, rent, or trade your personal information to any third party. Ever.

We may share your information only in these limited circumstances:

• Delivery Partners — Your name and address may be shared with our local courier or delivery service solely for the purpose of completing your order.
• Payment Processors — If you pay online, your payment details are handled directly by the payment gateway (e.g., JazzCash, EasyPaisa, or bank transfer) and are not stored by us.
• Legal Requirements — If required by law, court order, or government authority in Pakistan, we may disclose your information.
• Business Transfer — In the unlikely event of a business merger or acquisition, your information may be transferred as part of that transaction, with the same privacy protections in place.

Our website uses cookies and similar tracking technologies to enhance your browsing experience.

Types of cookies we use:

• Essential Cookies — Required for basic website functionality such as shopping cart and session management. These cannot be disabled.
• Analytics Cookies — Help us understand visitor behaviour (e.g., Google Analytics). This data is anonymised and aggregated.
• Preference Cookies — Remember your settings and preferences for a better experience on return visits.

You can control or disable cookies through your browser settings at any time. Note that disabling essential cookies may affect website functionality.

We take the security of your data seriously and implement appropriate technical and organisational measures to protect it:

• SSL encryption on all website pages (HTTPS)
• Access to customer data restricted to authorised personnel only
• Regular security reviews of our systems
• No storage of payment card details on our servers

While we take every reasonable precaution, no online system can be 100% secure. If you suspect any unauthorised use of your information, please contact us immediately.

Data Retention: We retain your personal information for as long as necessary to fulfil your order and comply with legal obligations — typically no longer than 3 years from your last transaction.

You have the following rights regarding your personal data:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may ask us to correct any inaccurate or incomplete information.
• Deletion — You may request that we delete your personal information, subject to legal obligations.
• Opt-Out — You may unsubscribe from marketing communications at any time by replying "STOP" to our WhatsApp messages or emailing us.
• Portability — You may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at pickupdryfruits@gmail.com or via WhatsApp at +92 300 0125242. We will respond within 7 business days.

A significant part of our business is conducted via WhatsApp. When you message us on WhatsApp at +92 300 0125242, please be aware of the following:

• WhatsApp messages are subject to WhatsApp's own Privacy Policy (owned by Meta).
• We store order-related WhatsApp conversations for fulfilment and customer support purposes.
• We do not share your WhatsApp number or conversation content with third parties.
• By initiating a conversation, you consent to us using your contact details for order-related communication.

Our website may contain links to external websites such as our social media pages, courier tracking systems, or payment portals. These websites have their own privacy policies, which we encourage you to review.

We are not responsible for the content or privacy practices of any third-party website. Clicking on a link to an external site is at your own discretion.

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will:

• Update the "Last Updated" date at the top of this page.
• Notify regular customers via WhatsApp or email for significant changes.

We encourage you to review this page periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us through any of the following channels:

• Business Name: Pickup Premium Dry Fruits
• Address: Khayaban-e-Bukhari, DHA Phase 6, Karachi – 75500, Pakistan
• Email: pickupdryfruits@gmail.com
• Phone / WhatsApp: +92 300 0125242
• Website: pickup.com.pk